Hong Kong Tech Phooey

a tech junkie from Hong Kong

Apprentice Back for Another Season


Just when you thought NBC is done with Trump’s The Apprentice due to dropped ratings, it seemed like NBC had a change of heart.  According to E! NEws –

Two months after leaving The Apprentice off its 2007-08 prime-time schedule, the Peacock (aka NBC) has decided to bring back the former reality hit for “at least one more season,” with an option for possibly two. 

NBC ironed out the new deal with Trump after he and executive producer Mark Burnett sat down with the network’s new boss, Ben Silverman, according to Reuters.

A formal announcement is expected at the net’s presentation at the Television Critics Association’s summer press tour July 16.

Trump, who had already announced he was moving on to other ventures, is contractually obligated for another edition.

Led by Silverman, who took over for Kevin Reilly shortly after the network announced its fall slate, the new leadership at NBC decided The Apprentice was too valuable a franchise to give up on. Despite its overall ratings slide the past two seasons, the show did well in some key demos, especially among wealthy viewers………(full story from E! News here)

July 10, 2007 - Posted by | E! News

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