Flip R.I.P. 2006 – 2011
Cisco announced that they are going to kill the whole Flip Video operation after buying up for US$590 million back in 2009. This is no surprise as mobile phones can easily shoot 720P video nowadays. According to Cisco’s press release,
“Cisco today announced that it will exit aspects of its consumer businesses and realign the remaining consumer business to support four of its five key company priorities – core routing, switching and services; collaboration; architectures; and video. As part of its plan, Cisco will:
- Close down its Flip business and support current FlipShare customers and partners with a transition plan.
- Refocus Cisco’s Home Networking business for greater profitability and connection to the company’s core networking infrastructure as the network expands into a video platform in the home. These industry-leading products will continue to be available through retail channels.
- Integrate Cisco umi into the company’s Business TelePresence product line and operate through an enterprise and service provider go-to-market model, consistent with existing business TelePresence efforts.
- Assess core video technology integration of Cisco’s Eos media solutions business or other market opportunities for this business.”
Maybe the tax break outweighs selling the Flip operation but it is indeed sad to see such a great venture vaporized. For many, Flip brings back a lot of memories, be it kids’ birthdays and ball games or family gatherings at Thanksgiving and Christmas. For many, Flip is still the hassle-less easy operating gadget that help one shoots great video.
Well, too bad, this is how technology substitution/replacement works.
Source – Cisco
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